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Help yourself What we are looking for

We're inviting you to be part of our first effort to raise capital.

$300,000+

Our goal is to raise $300,000+ via this SAFE raise to enable Feijoa to go to market in 2025.

We may accept oversubscriptions.

$1000

The minimum investment you can make is $1000, and you can invest in multiples of $1000.

Feijoa must be satisfied that each potential investor falls within an appropriate exemption to the Financial Markets Conduct Act 2013 and may at its absolute discretion decline an offer of investment from an investor.

$8m / 20%

SAFE conversion terms offered are discount of 20%, capped at a maximum valuation of $8 million.

For example, if Feijoa raises further funds at a valuation of $12 million, we will convert your SAFE notes to equity at a valuation of $8m, being the lesser of $12m minus 20% ($9.6m) and $8m.

We are offering to raise funds via the SAFE mechanism. SAFE = Simple Agreement for Future Equity.

Our proposed closing date for this capital raise is 22 August 2025.

A SAFE mechanism has a number of benefits to Feijoa & investors, including:

  • simpler, faster and lower cost than valuing and issuing shares immediately to allow Feijoa to leverage momentum, open banking opportunities and KiwiSaver commentary without delay;
  • allows early-stage investors to invest now and receive shares later (usually at the next priced round) and allowing all parties to benefit from later stage professional investor expertise;
  • no need to value the company today until actual performance understood;
  • no interest or maturity date — company and investors better aligned than convertible notes; and
  • well understood structure by early-stage investors and other professional investors (widely adopted globally and increasingly recognised by early-stage NZ investors and legal advisors).

Find out more about what a SAFE is

Note: It's important you understand what you're signing up for. Please read all documents very carefully. If you need help, please seek professional advice before investing.

Note: Participation in this capital raise does not entitle the investor to any rights as a shareholder of Feijoa at this time. An investors rights are only as set out in the SAFE agreement or as required by law.

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  • Notes

    • The underlying concept of a SAFE is that SAFE investors are merely early investors in a future priced round - the documentation is designed to reflect that.

      Key Risks to Consider
      It's important to us that you understand this is a high-risk, high-reward investment.

      • No Priced Round: If Feijoa never raises a future priced round, your SAFE may never convert into shares.
      • Company Failure: Early-stage startups are risky. If the company fails, your investment could be lost entirely.
      • Valuation Uncertainty: The valuation cap and discount are set now, but the actual value of your shares will depend on the future performance of Feijoa.
      • Dilution: In future funding rounds, your percentage ownership of the company will be diluted, though the value of your shares will hopefully increase.

      Further risks are set out at Risks
    Help yourself What we are looking for

    this is nothing short of a small saving revolution.

    Help yourself
    Executive summary

    The offer on a page

    The problem

    New Zealanders struggle to save and invest when it comes to planning for their retirement.

    KiwiSaver is a proven and well-established way to save for a first home or retirement. But it's not perfect.

    Of the 3.5 million current KiwiSaver members, 1.5m are under-saving, and many more are disengaged. Based on these number, up to $1.9B/year of savings is not being captured.

    The solution

    Feijoa is an exciting new way to save with KiwiSaver. It works with any KiwiSaver provider and any New Zealand bank.

    Though Round-Ups, people can round up what they buy to the nearest $1, $2 or $5 and Feijoa takes that difference and invests it directly into their KiwiSaver account. Over time, these everyday savings quiety grow, helping Kiwis build a brighter financial future.

    If you can spend, you can save. If every person with Feijoa saved $2-$3 every day through round-ups, they would save $700 - $1,000/year.

    Round-Ups are just the start

    We're starting with Round-Ups. But in the pipeline are retail rewards, games to help New Zealanders save more, scheme initiatives and more.

    How you can get involved

    We're looking to raise $300,000+ via a SAFE raise to enable Feijoa to go to market in 2025. SAFE conversion terms offered are discount of 20%, capped at a maximum valuation cap of $8 million.

    Next steps

    It's important you understand this is potentially a high-risk, high-reward investment.
    Please read all the documentation carefully (including that made available in the data room), ask any questions you may have of the Feijoa team (please note, we may share questions and answers with other potential SAFE investors) and seek independant advice if you need help.

    The situation
    To much effort to save

    Can't save, don't save

    New Zealanders struggle to save
    and invest when it comes to planning for their retirement

    The situation
    Something has to change

    Something has to change

    41%

    feel confident they are on track to raise the funds they need for retirement.

    Source: Research by Canstar in 2003

    55%

    of 30 to 60 year olds said they are not on track to meet their retirement goals, and more women (52 percent) than men (43 percent) said they are behind where they want to be.

    Source: https://stuff.co.nz/money/350482658/huge-chunk-of-new-zealanders-aren-t-saving-a-cent-report

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    The situation
    KiwiSaver is underserving kiwis

    Video headline

    KiwiSaver is a proven and well-established way to save for a first home or retirement. But it's not perfect. Or at least, nbot the way many New Zealanders use it right now.

    House buyers illustration
    The situation
    Missing million

    Of the 3.5 million KiwiSaver members, 1.5million members are under-saving and miss out on the full government contribution match. That's hundredds of millions of dollars a year that doesn't get invested into Kiwis' retirement

    • Many people are disengaged from KiwiSaver - they don't know their fund type, fees or even if they are on track for retirement. This can lead to poor fund choices, missed opportunities and inadequate savings
    • There is limited proactive support or timely nudges from funds to help savers stay on track
    • KiwiSaver is designed for those on PAYE. It doesn't work well foir part-time workers, those who are self-employed or gig workers
    Meet Feijoa
    Changing the game

    Video headline

    Feijoa is a gamechanger.

    It doesn't just change what people can save, it shifts how they save. By making saving for KiwiSaver as easy as spending, Feijoa makes preparing for the future easier than ever.

    It works with any KiwiSaver provider and any New Zealand bank.

    It's secure, simple and frictionless.

    Woman shopping illustration
    Meet Feijoa
    Feijoa Beta

    Tested. Resonating.

    We've tried it out with a small group of Kiwis,
    and the response has been very positive.

    ...

    Meet Feijoa
    Feijoa Beta
    Beta users

    60

    Beta users have tried Feijoa.

    Only one cancelled their account.

    Weekly contributions*

    $845.27

    attacting fees of $85.26



    *week commencing 11 August 2025

    Total contributions*

    $6,348.81

    attacting fees of $623.34



    *since 3 June 2025

    We got positive feedback from all beta users (even the user that cancelled the account), with no serious technical issues and minimal comment on fees.

    Meet Feijoa
    Public Engagement

    Feijoa is resonating on social media.

    • LinkedIn has over 10,000 organic impression, 170 followers
    • Engagement is building on Facebook with 520 organic impressions and 11 followers
    • Great public engagement at Fintech Expo on 25 July 2025 = approx 10% of visitors to expo registered for Feijoa at the event
    • We've been approached by RNZ for a story
    • Guest speaking slot at the Financial Services Conference on 11 September 2025
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